Point of Purchase - POP

Point of Purchase - POP

A place where sales are made. On a macro-level, a point of purchase may be a mall, market or city. On a micro-level, retailers consider a point of purchase to be the area surrounding the counter where customers pay. Also known as "point of sale".

In recent years, the point of purchase for products and services has become an important focus for marketers, because consumers tend to make purchasing decisions on very high-margin products or services at these strategic locations. Points of purchase may be real, as in the case of a "brick and mortar" store, or virtual, as in the case of an electronic retailer that sells goods and services over the internet.


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Look at other dictionaries:

  • Point of Purchase (POP) — ⇡ Point of Sale (POS) …   Lexikon der Economics

  • Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… …   Deutsch Wikipedia

  • point-of-purchase (pop) display —  Retailing strategy of placing impulse items near where customers make their purchases …   American business jargon

  • point of purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought: • Refunds ca …   Financial and business terms

  • point-of-purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought …   Financial and business terms

  • POP (Point of Purchase typeface) — POP (Point of Purchase), in Japanese ポップ体, is a mono weight typeface for the Japanese Kanji writing system. It is similar to both sans serif and script based typefaces in the Latin alphabet. The POP typeface is designed to effect the look of… …   Wikipedia

  • point of purchase promotions — (POP) Elements of promotional campaigns for products and services sold at retail that are prominently and timely displayed in lobby and counter areas …   Glossary of postal terms

  • point-of-purchase promotion — POP promotion A promotional display or demonstration that takes place at the point of sale …   Big dictionary of business and management

  • point of purchase — /ˌpɔɪnt əv pɜ:tʃɪs/ noun 1. a place where a product is bought, which is usually the same as point of sale, though not always, as in the case of mail order purchases. Abbr POP 2. same as point of sale …   Marketing dictionary in english

  • Point of Sale (POS) — Point of Purchase (POP); Ort des Einkaufs (aus Sicht des Konsumenten) bzw. Ort des Verkaufs (aus Sicht des Händlers). Der POS ist also der Ort des Warenangebots (meist Laden bzw. innerbetrieblicher Standort einer Ware im Regal, in einer… …   Lexikon der Economics

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